Thursday, August 8, 2013

Moto X Engineer fires back!

Here we go again. Now that the Moto X is official and has been put through the ringer by various websites and reviewers,  it has received mixed reviews. Many believe it is under specified, lacking a 1080p panel, a much larger battery and being dual core. It seems as though a top line engineer from Motorola has sent some shockwaves through the industry, directly attacking the likes of Samsung and HTC, calling their offerings inferior to Moto X.  Below is the letter from the Moto X engineer. 

Arshad on why you don’t need a quad-core CPU, and why their dual-core CPU is not “last year’s”:
For one, we are not using last year’s Qualcomm processor. It’s this year’s processor. It is a dual-core processor, but the thing people have to understand is that in mobile devices, more CPUs don’t necessarily mean better or faster devices. In fact, in most instances no more than two CPUs are being used at any given time. In order to save power, the algorithms controlling the device are often trying to turn off CPUs.
In the stress tests we have conducted on competing devices, we launched 24 websites at once on the device, and none of the devices used more than two CPUs at once to do this.
On changing how smartphones work, and the first dig at Samsung:
If you think about it, the market has been relatively stagnant. Everything is built on these standard chips and displays. And we are all trained to respond to those small incremental changes in these components. But Motorola’s vision is to really change how smartphones work. The small computers we carry around in our pockets aren’t really “smart.” I mean what can you do with the Samsung Galaxy S3 that you can’t do with the Galaxy S4? The answer is nothing.
We aren’t developing technology for technology’s sake. But we are trying to make mobile computing more intelligent.
On how innovative X8 architecture is and why no one else is doing it (Samsung and HTC):
We have come up with a new processing architecture that allows us to do things like touchless control without sacrificing battery power. For a Samsung or HTC device to offer the same kind of functionality would require three batteries. And that is the reason why no one else has done touchless control. Nobody has done it because it kills the device’s battery life.
None of those other processors could do all the noise cancellation and offer the same level of intelligence and still be low power. What we have done with the Moto X has not been done before. It’s the world’s first.
On defeating the spec war that chip and display manufacturers have created:
It’s hard because people are programmed by the industry to look at things like how many cores a chip has or whether the display is 1080p. That’s how chip and display manufacturers differentiate their products. But we’ve spent thousands of engineering hours building a new kind of processing architecture that will really change how people use their phones.
On the Galaxy S4 “beating” the Moto X’s display in terms of pixels per inch:
First of all, what Samsung has done with the GS4 screen is not true 1080p. Instead, Samsung is using a PenTile display. Each pixel is made up of three color sub pixels. It’s missing one of the pixels. We are using a true RGB pattern custom display that gives true color reproduction without wasting battery life.
Samsung is using a graphics processor, but they’re using it the wrong way and their performance is actually worse than ours. They are burning more battery life. In the case of HTC, they’re using an LCD screen, which is simply an inferior technology.
Also, the human eye cannot discern resolution beyond 300 pixels per inch. And we exceed that. So the eye can’t even see the difference. But the human eye can see big differences in color saturation and reproduction. In fact, I’d say that is even more important than resolution. So we decided to focus on that aspect instead.
On adding future customizable features to Moto X (like RAM, screen size, processor, etc.):
We do have a road map for extending the capabilities of the device and customization in the future, but I’ll talk about that in the future.
Yeah, I’d say Arshad has heard about enough when it comes to criticism of the specs of his Moto X.

No comments:

Post a Comment